A podcast / historical excavation




02 — WHY BAHAR
After more than fifteen years working inside the industry, I've learned how beauty is manufactured, marketed and consumed.
I spent my career as an editor interpreting the products and messaging for audiences. But for years, my inner monologue would ask why.
Why did these products exist in the first place? Why were they being sold to us so aggressively?

Enduring Beauty with Bahar is my inner monologue, unleashed.
It's the result of looking deeper at the industry and ourselves, to understand why beauty still matters, who it serves, and what it costs us.